How to get your people to express your brand

Yesterday I walked by a man downtown that, I swear, said the exact words "My needs as a human being were not being met." I'll spare you the details of his tirade, but he went on to describe an unfortunate circumstance in his organization. I was just passing by, but it made me a little depressed.

Having worked with top level executives, I know that they usually value two things above all else in their organization: their BRAND, and their PEOPLE.

So if people are such a top priority, why are they less than valued in our organizations? The #1 reason people leave their job is that they do not feel appreciated (U.S. Department of Labor). 

"Recognition is an important psychological need." says Gallup Organization's "State of the American Workplace Report". "Employees who know that they will receive recognition for acting on a brand promise will have a strong incentive to do so."

It's time for leaders to do something about this sad state of affairs. If you don't have enough time to treat your people like people, then don't expect them to stick around for long, let alone stick to your brand promises.

Appreciate your people

That's an active verb, not a passive one. Here are a few ways to show your appreciation, pulled from Connect, a booklet about how to create the culture of appreciation in your organization:

  1. Handwritten notes—Leave a note of appreciation for colleagues you feel are deserving of praise. This can be done anytime, anywhere, and can be anonymous.
  2. The Tribute Wall—Hang a large bulletin board in a conspicuous location. Colleagues are free to add notes which highlight what another colleague has contributed, specifying how she has been especially helpful to the author of the said note.
  3. Marvelous Mentor—After a new employee has begun, ask them who mentored them the most. Have them give a short speech to the mentor along with a lightbulb or candle representing how they lit up their way.

Matthew Koren unleashes the leadership potential in your people so teams can thrive. He is based out of Portland, OR. To learn more about his programs, click here. To receive great, useful content each month, sign up for his email list here. To discuss how Matt can support you, your organization, and teams, contact him today!